“You can’t build a great building on a weak foundation.” – Gordon B. Hinckley

Like the strength of a house is dependent on the foundation upon which it is built, the stability, strength, and ultimately success of an organization, are dependent upon its cultural foundation. For an organization and its employees to be the most successful, a culture that merely supports diversity, equity, inclusion, and belonging is not enough. Rather, diversity, equity, inclusion and belonging must be the cultural foundation upon which the organization is built.

Innovation. Collaboration. Passion. Too often company’s values are defined by these rather “generic” North Stars that most companies would want included as part of their cultural and brand definitions. But values such as those are now table stakes. It’s a new day, and time for companies to deeply examine who they are, who they want to be, and the behaviors that will get them there. In the New Normal, will your brand shine or cling to the old way of doing things at the risk of getting left behind?